narrating a territory

a service design and story-telling experiment to stimulate new ways of engaging Monti Prenestini that have the potential to stimulate economic activity

this initiative seeks to support local partners attempting to create a slow mobility network that weaves together existing local businesses and cultural activities


location

liminal embassy monti prenestini
lazio, italy


challenge period

november 4 — december 14 / 2024
fully remote


status

accepting member requests


Narrating a Territory is a service design and story-telling initiative oriented towards stimulating economic activities in Monti Prenestini with potential for long-term impact. The project follows the research done through Discover Monti Prenestini, and aims to further understand how the way we describe a territory can create new ways of engaging it. This is based on the premise that story-telling can create virtuous trajectories in line with stakeholder aspirations, particularly in places that suffer from depopulation and disinvestment. The challenge invites members to engage these issues in relation to concrete initiatives beginning to take place in the area. 

Narrating a Territory will be one of four challenges that deal with the creation of a slow mobility network in Monti Prenestini and Castelli Romani. Building off the documentary work performed during Reviving Trails, members will meet with local partners that are trying to facilitate new ways for people in the larger metropolitan area of Rome to engage existing agricultural and enogastronomic activities, environmental features and underappreciated heritage sites. The challenge questions the degree to which discovery of the territory can incentivize longer-term rural-urban economic relationships. It will employ service design methodologies to analyze the slow mobility project, imagine the user experience, test its viability at the scale of Monti Prenestini and draw out the service delivery process. The Challenge will conclude with a low-fi prototype of a key service feature that visualizes possibilities for the project partners from narrative and functional perspective. 

Narrating a Territory will lay the foundations for three successive challenges focused on stakeholder engagement along the slow mobility network, digitalization of paths and tactical activations to encourage user behaviors. 

Given that this challenge will occur online, members are encouraged to attend the assembly or participate in another challenge with time on the ground in Monti Prenestini to get a sense of the territory.  



expected outputs

report containing the identified service strategy, project maps and narrative strategy for the slow mobility network

low-fi prototype of a key service feature of the slow mobility network


partners


SDG areas

9. industry, innovation and infrastructure
11. sustainable cities and communities



team status

accepting member requests


useful skills & backgrounds

service design, business consulting, GIS, graphic design, digital marketing, webflow, adobe suite, writing, italian

service design, MBA, urban/territorial planning, journalism, graphic design, marketing


perks

n/a


conditions on
the ground

the challenge will be held online


schedule preview

remote

nov 4 — nov 16

calls & independent research


november 4 – november 9
2 calls, 1 workshop (sat.)
introductions
challenge overview
documentation review
basefile familiarization

november 11 – november 16
2 calls, 1 workshop (sat.)
stakeholder meetings
service scenarios
theory of change
narrative framework


remote

nov 18 — nov 30

calls & independent research


november 18 – november 23
2 calls, 1 workshop (sat.)
user engagement
user journey diagram
service component diagram
actor role diagram
service delivery diagram

november 25 – november 30
2 calls, 1 workshop (sat.)
service map hypothesis
territorial narration
selection of component prototype



remote

dec 2 — dec 14

calls & independent research


december 2 – december 7
2 calls, 1 workshop (sat.)
service component prototype
territorial narration

december 9 – december 14
2 calls, 1 workshop (sat.)
service component prototype
reporting